The Breakaway
A modern residential brand built around momentum, independence, and ease.
Branding
Logo Design
Services Provided
Brand Strategy
Logo Design
Visual Identity
Overview
Overview
The Breakaway is the first true town center building at The Downs in Scarborough, Maine. Designed as a mixed‑use residential destination, the project brings together modern apartments, ground‑floor retail, and shared amenity spaces in a setting rooted in motion and lifestyle.
Named after the decisive moment in a horse race when one runner pulls ahead, The Breakaway represents a shift. More space. More ease. A lifestyle that moves at your pace while staying connected to the energy of the surrounding community.
Overview
The Breakaway is the first true town center building at The Downs in Scarborough, Maine. Designed as a mixed‑use residential destination, the project brings together modern apartments, ground‑floor retail, and shared amenity spaces in a setting rooted in motion and lifestyle.
Named after the decisive moment in a horse race when one runner pulls ahead, The Breakaway represents a shift. More space. More ease. A lifestyle that moves at your pace while staying connected to the energy of the surrounding community.
Problem
Problem
As a flagship building within The Downs development, The Breakaway needed an identity that could stand on its own while still feeling connected to the larger brand ecosystem.
The challenge was to create something modern and lifestyle‑driven, without losing the site’s heritage or its role as a central gathering point. The brand also had to work across a wide range of applications, from large‑scale building signage to digital marketing and leasing materials.
Solution
Solution
We developed a clean, flexible logo system rooted in motion and forward momentum.
Subtle references to racing and movement were baked into the form and typography, giving the brand energy without leaning into nostalgia.The result is a visual identity that feels active, confident, and approachable. One that signals a lifestyle upgrade while staying grounded in place.
More Work
(ACD)
©2026
More Work
(ACD)
©2026
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Branding
Package Design
The Breakaway
A modern residential brand built around momentum, independence, and ease.
Branding
Logo Design
Services Provided
Brand Strategy
Logo Design
Visual Identity
Overview
The Breakaway is the first true town center building at The Downs in Scarborough, Maine. Designed as a mixed‑use residential destination, the project brings together modern apartments, ground‑floor retail, and shared amenity spaces in a setting rooted in motion and lifestyle.
Named after the decisive moment in a horse race when one runner pulls ahead, The Breakaway represents a shift. More space. More ease. A lifestyle that moves at your pace while staying connected to the energy of the surrounding community.
Overview
The Breakaway is the first true town center building at The Downs in Scarborough, Maine. Designed as a mixed‑use residential destination, the project brings together modern apartments, ground‑floor retail, and shared amenity spaces in a setting rooted in motion and lifestyle.
Named after the decisive moment in a horse race when one runner pulls ahead, The Breakaway represents a shift. More space. More ease. A lifestyle that moves at your pace while staying connected to the energy of the surrounding community.
Problem
As a flagship building within The Downs development, The Breakaway needed an identity that could stand on its own while still feeling connected to the larger brand ecosystem.
The challenge was to create something modern and lifestyle‑driven, without losing the site’s heritage or its role as a central gathering point. The brand also had to work across a wide range of applications, from large‑scale building signage to digital marketing and leasing materials.
Solution
We developed a clean, flexible logo system rooted in motion and forward momentum.
Subtle references to racing and movement were baked into the form and typography, giving the brand energy without leaning into nostalgia.The result is a visual identity that feels active, confident, and approachable. One that signals a lifestyle upgrade while staying grounded in place.
More Work
(ACD)
©2026
The Breakaway
A modern residential brand built around momentum, independence, and ease.
Branding
Logo Design
Services Provided
Brand Strategy
Logo Design
Visual Identity
Overview
The Breakaway is the first true town center building at The Downs in Scarborough, Maine. Designed as a mixed‑use residential destination, the project brings together modern apartments, ground‑floor retail, and shared amenity spaces in a setting rooted in motion and lifestyle.
Named after the decisive moment in a horse race when one runner pulls ahead, The Breakaway represents a shift. More space. More ease. A lifestyle that moves at your pace while staying connected to the energy of the surrounding community.
Overview
The Breakaway is the first true town center building at The Downs in Scarborough, Maine. Designed as a mixed‑use residential destination, the project brings together modern apartments, ground‑floor retail, and shared amenity spaces in a setting rooted in motion and lifestyle.
Named after the decisive moment in a horse race when one runner pulls ahead, The Breakaway represents a shift. More space. More ease. A lifestyle that moves at your pace while staying connected to the energy of the surrounding community.
Problem
As a flagship building within The Downs development, The Breakaway needed an identity that could stand on its own while still feeling connected to the larger brand ecosystem.
The challenge was to create something modern and lifestyle‑driven, without losing the site’s heritage or its role as a central gathering point. The brand also had to work across a wide range of applications, from large‑scale building signage to digital marketing and leasing materials.
Solution
We developed a clean, flexible logo system rooted in motion and forward momentum.
Subtle references to racing and movement were baked into the form and typography, giving the brand energy without leaning into nostalgia.The result is a visual identity that feels active, confident, and approachable. One that signals a lifestyle upgrade while staying grounded in place.
More Work
©2026