Hussey Seating
Engineering Elevated by Design
Advertising
Tradeshow
Services Provided
Campaign Strategy
Creative Direction
Copywriting + Messaging
Print + Trade Show Collateral
Social Toolkit
Video
Overview
Overview
Two industry leaders join forces to create the ultimate seating experience.
Hussey Seating is a global leader in spectator seating, trusted by professional sports teams, architects, and venue operators for durable, high-performance solutions.
Following the acquisition of competitor Camatic, Hussey expanded into a more design-forward portfolio, bringing European-style aesthetics together with its legacy of American engineering. What they needed was a launch that did more than announce the news. The brand needed to clearly position Hussey + Camatic as a premium, modern offering—and do it in a way that felt relevant to the culture of sports, not traditional B2B marketing.
Overview
Two industry leaders join forces to create the ultimate seating experience.
Hussey Seating is a global leader in spectator seating, trusted by professional sports teams, architects, and venue operators for durable, high-performance solutions.
Following the acquisition of competitor Camatic, Hussey expanded into a more design-forward portfolio, bringing European-style aesthetics together with its legacy of American engineering. What they needed was a launch that did more than announce the news. The brand needed to clearly position Hussey + Camatic as a premium, modern offering—and do it in a way that felt relevant to the culture of sports, not traditional B2B marketing.
Problem
Problem
Hussey was already known as reliable and dependable, but the pro stadium world expects more: sleek, design-forward seating that matches the architecture and ambition of modern venues. The challenge was to position Hussey + Camatic as a “dream team”, combining engineering muscle with award-winning design.
Solution
Solution
We built the campaign around a single platform idea: Engineering Elevated by Design. It gave the acquisition a clear, ownable story and a flexible system that could roll out across the channels that matter in this category: print, brochures, social, video, trade shows, and a bespoke set of foil pack trading cards that doubled as collectible brochures.
Results
Results
40% increase in booth engagement time
+30% improvement in product recall
+25% increase in post-event follow-ups
More Work
(ACD)
©2026
More Work
(ACD)
©2026
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Financial Services / Fintech
Branding
Advertising
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Financial Services / Fintech
Branding
Advertising
Hussey Seating
Engineering Elevated by Design
Advertising
Tradeshow
Services Provided
Campaign Strategy
Creative Direction
Copywriting + Messaging
Print + Trade Show Collateral
Social Toolkit
Video
Overview
Two industry leaders join forces to create the ultimate seating experience.
Hussey Seating is a global leader in spectator seating, trusted by professional sports teams, architects, and venue operators for durable, high-performance solutions.
Following the acquisition of competitor Camatic, Hussey expanded into a more design-forward portfolio, bringing European-style aesthetics together with its legacy of American engineering. What they needed was a launch that did more than announce the news. The brand needed to clearly position Hussey + Camatic as a premium, modern offering—and do it in a way that felt relevant to the culture of sports, not traditional B2B marketing.
Overview
Two industry leaders join forces to create the ultimate seating experience.
Hussey Seating is a global leader in spectator seating, trusted by professional sports teams, architects, and venue operators for durable, high-performance solutions.
Following the acquisition of competitor Camatic, Hussey expanded into a more design-forward portfolio, bringing European-style aesthetics together with its legacy of American engineering. What they needed was a launch that did more than announce the news. The brand needed to clearly position Hussey + Camatic as a premium, modern offering—and do it in a way that felt relevant to the culture of sports, not traditional B2B marketing.
Problem
Hussey was already known as reliable and dependable, but the pro stadium world expects more: sleek, design-forward seating that matches the architecture and ambition of modern venues. The challenge was to position Hussey + Camatic as a “dream team”, combining engineering muscle with award-winning design.
Solution
We built the campaign around a single platform idea: Engineering Elevated by Design. It gave the acquisition a clear, ownable story and a flexible system that could roll out across the channels that matter in this category: print, brochures, social, video, trade shows, and a bespoke set of foil pack trading cards that doubled as collectible brochures.
Results
40% increase in booth engagement time
+30% improvement in product recall
+25% increase in post-event follow-ups
More Work
(ACD)
©2026
Hussey Seating
Engineering Elevated by Design
Advertising
Tradeshow
Services Provided
Campaign Strategy
Creative Direction
Copywriting + Messaging
Print + Trade Show Collateral
Social Toolkit
Video
Overview
Two industry leaders join forces to create the ultimate seating experience.
Hussey Seating is a global leader in spectator seating, trusted by professional sports teams, architects, and venue operators for durable, high-performance solutions.
Following the acquisition of competitor Camatic, Hussey expanded into a more design-forward portfolio, bringing European-style aesthetics together with its legacy of American engineering. What they needed was a launch that did more than announce the news. The brand needed to clearly position Hussey + Camatic as a premium, modern offering—and do it in a way that felt relevant to the culture of sports, not traditional B2B marketing.
Overview
Two industry leaders join forces to create the ultimate seating experience.
Hussey Seating is a global leader in spectator seating, trusted by professional sports teams, architects, and venue operators for durable, high-performance solutions.
Following the acquisition of competitor Camatic, Hussey expanded into a more design-forward portfolio, bringing European-style aesthetics together with its legacy of American engineering. What they needed was a launch that did more than announce the news. The brand needed to clearly position Hussey + Camatic as a premium, modern offering—and do it in a way that felt relevant to the culture of sports, not traditional B2B marketing.
Problem
Hussey was already known as reliable and dependable, but the pro stadium world expects more: sleek, design-forward seating that matches the architecture and ambition of modern venues. The challenge was to position Hussey + Camatic as a “dream team”, combining engineering muscle with award-winning design.
Solution
We built the campaign around a single platform idea: Engineering Elevated by Design. It gave the acquisition a clear, ownable story and a flexible system that could roll out across the channels that matter in this category: print, brochures, social, video, trade shows, and a bespoke set of foil pack trading cards that doubled as collectible brochures.
Results
40% increase in booth engagement time
+30% improvement in product recall
+25% increase in post-event follow-ups
More Work
©2026