Kit Non-Alc
A bold non-alcoholic beer brand built to challenge category norms.
Branding
Package Design
Services Provided
Brand Strategy
Logo Design
Visual Identity
Packaging Design
Brand Messaging
Marketing Materials
Website Design
Copywriting
Content & Creative
Overview
Overview
Built for people who don’t want to compromise, KIT NON-ALC is redefining what non-alcoholic beer can be.
KIT NON-ALC entered a fast-growing category dominated by wellness cues and polite branding
The product itself was confident, well-crafted, and intentionally different, but the brand needed to fully express that edge. What began as a brand and packaging refresh evolved into an ongoing creative partnership. Today, we operate as an agency partner, leading brand expression across packaging, campaigns, content, and seasonal programs as KIT continues to scale.
Overview
Built for people who don’t want to compromise, KIT NON-ALC is redefining what non-alcoholic beer can be.
KIT NON-ALC entered a fast-growing category dominated by wellness cues and polite branding
The product itself was confident, well-crafted, and intentionally different, but the brand needed to fully express that edge. What began as a brand and packaging refresh evolved into an ongoing creative partnership. Today, we operate as an agency partner, leading brand expression across packaging, campaigns, content, and seasonal programs as KIT continues to scale.
Problem
Problem
A strong product in a crowded category that lacked a distinct point of view.
The non-alcoholic beer space had become visually predictable. Soft palettes, lifestyle clichés, and messaging centered on what the product wasn’t instead of what it was. KIT needed to stand apart without alienating traditional beer drinkers or leaning into sober-only positioning. The challenge was to sharpen the brand’s voice, modernize the packaging system, and create a flexible platform that could support retail, digital, and campaign work as the business grew.
Solution
Solution
A confident brand system designed to own the in-between.
We started by clarifying KIT’s role in culture, not as an alternative or a compromise, but as a beer you choose on your own terms. From there, we refreshed the identity and packaging to feel bolder, more graphic, and unmistakably modern. High-contrast typography, intentional restraint, and a systemized layout gave the cans stronger shelf presence while allowing room for seasonal drops and future expansion. Beyond packaging, we established a creative framework that could scale across campaigns, social, retail assets, and experiential moments.
Concept
Concept
Under your own influence.
The creative platform rejects rigid binaries. Alcoholic or non-alcoholic. Day or night. Training or celebrating. KIT exists comfortably in the middle. That idea drives everything from headline writing to visual composition. The brand world is confident, direct, and flexible enough to evolve with culture. As an ongoing partner, we continue to lead creative direction across seasonal programs, product launches, and brand storytelling, ensuring every touchpoint reinforces KIT’s belief that choice, not abstinence, is the point.
More Work
(ACD)
©2026
More Work
(ACD)
©2026
Hussey Seating
B2B / Manufacturing
Advertising
Tradeshow
Hussey Seating
B2B / Manufacturing
Advertising
Tradeshow
Rising Tide Brewing
CPG/Beverage
Branding
Package Design
Rising Tide Brewing
CPG/Beverage
Branding
Package Design
Pahi Balance Footwear
CPG/Retail
Advertising
Packaging
Pahi Balance Footwear
CPG/Retail
Advertising
Packaging
Branch
Financial Services / Fintech
Branding
Advertising
Branch
Financial Services / Fintech
Branding
Advertising
Kit Non-Alc
A bold non-alcoholic beer brand built to challenge category norms.
Branding
Package Design
Services Provided
Brand Strategy
Logo Design
Visual Identity
Packaging Design
Brand Messaging
Marketing Materials
Website Design
Copywriting
Content & Creative
Overview
Built for people who don’t want to compromise, KIT NON-ALC is redefining what non-alcoholic beer can be.
KIT NON-ALC entered a fast-growing category dominated by wellness cues and polite branding
The product itself was confident, well-crafted, and intentionally different, but the brand needed to fully express that edge. What began as a brand and packaging refresh evolved into an ongoing creative partnership. Today, we operate as an agency partner, leading brand expression across packaging, campaigns, content, and seasonal programs as KIT continues to scale.
Overview
Built for people who don’t want to compromise, KIT NON-ALC is redefining what non-alcoholic beer can be.
KIT NON-ALC entered a fast-growing category dominated by wellness cues and polite branding
The product itself was confident, well-crafted, and intentionally different, but the brand needed to fully express that edge. What began as a brand and packaging refresh evolved into an ongoing creative partnership. Today, we operate as an agency partner, leading brand expression across packaging, campaigns, content, and seasonal programs as KIT continues to scale.
Problem
A strong product in a crowded category that lacked a distinct point of view.
The non-alcoholic beer space had become visually predictable. Soft palettes, lifestyle clichés, and messaging centered on what the product wasn’t instead of what it was. KIT needed to stand apart without alienating traditional beer drinkers or leaning into sober-only positioning. The challenge was to sharpen the brand’s voice, modernize the packaging system, and create a flexible platform that could support retail, digital, and campaign work as the business grew.
Solution
A confident brand system designed to own the in-between.
We started by clarifying KIT’s role in culture, not as an alternative or a compromise, but as a beer you choose on your own terms. From there, we refreshed the identity and packaging to feel bolder, more graphic, and unmistakably modern. High-contrast typography, intentional restraint, and a systemized layout gave the cans stronger shelf presence while allowing room for seasonal drops and future expansion. Beyond packaging, we established a creative framework that could scale across campaigns, social, retail assets, and experiential moments.
Concept
Under your own influence.
The creative platform rejects rigid binaries. Alcoholic or non-alcoholic. Day or night. Training or celebrating. KIT exists comfortably in the middle. That idea drives everything from headline writing to visual composition. The brand world is confident, direct, and flexible enough to evolve with culture. As an ongoing partner, we continue to lead creative direction across seasonal programs, product launches, and brand storytelling, ensuring every touchpoint reinforces KIT’s belief that choice, not abstinence, is the point.
More Work
(ACD)
©2026
Kit Non-Alc
A bold non-alcoholic beer brand built to challenge category norms.
Branding
Package Design
Services Provided
Brand Strategy
Logo Design
Visual Identity
Packaging Design
Brand Messaging
Marketing Materials
Website Design
Copywriting
Content & Creative
Overview
Built for people who don’t want to compromise, KIT NON-ALC is redefining what non-alcoholic beer can be.
KIT NON-ALC entered a fast-growing category dominated by wellness cues and polite branding
The product itself was confident, well-crafted, and intentionally different, but the brand needed to fully express that edge. What began as a brand and packaging refresh evolved into an ongoing creative partnership. Today, we operate as an agency partner, leading brand expression across packaging, campaigns, content, and seasonal programs as KIT continues to scale.
Overview
Built for people who don’t want to compromise, KIT NON-ALC is redefining what non-alcoholic beer can be.
KIT NON-ALC entered a fast-growing category dominated by wellness cues and polite branding
The product itself was confident, well-crafted, and intentionally different, but the brand needed to fully express that edge. What began as a brand and packaging refresh evolved into an ongoing creative partnership. Today, we operate as an agency partner, leading brand expression across packaging, campaigns, content, and seasonal programs as KIT continues to scale.
Problem
A strong product in a crowded category that lacked a distinct point of view.
The non-alcoholic beer space had become visually predictable. Soft palettes, lifestyle clichés, and messaging centered on what the product wasn’t instead of what it was. KIT needed to stand apart without alienating traditional beer drinkers or leaning into sober-only positioning. The challenge was to sharpen the brand’s voice, modernize the packaging system, and create a flexible platform that could support retail, digital, and campaign work as the business grew.
Solution
A confident brand system designed to own the in-between.
We started by clarifying KIT’s role in culture, not as an alternative or a compromise, but as a beer you choose on your own terms. From there, we refreshed the identity and packaging to feel bolder, more graphic, and unmistakably modern. High-contrast typography, intentional restraint, and a systemized layout gave the cans stronger shelf presence while allowing room for seasonal drops and future expansion. Beyond packaging, we established a creative framework that could scale across campaigns, social, retail assets, and experiential moments.
Concept
Under your own influence.
The creative platform rejects rigid binaries. Alcoholic or non-alcoholic. Day or night. Training or celebrating. KIT exists comfortably in the middle. That idea drives everything from headline writing to visual composition. The brand world is confident, direct, and flexible enough to evolve with culture. As an ongoing partner, we continue to lead creative direction across seasonal programs, product launches, and brand storytelling, ensuring every touchpoint reinforces KIT’s belief that choice, not abstinence, is the point.
More Work
©2026